Sham Jewellers is a three decade old brand, which over the years rose to being the leading jewellery house in North India. Right from its start, it stood synonymous with “trust, goodwill, fair prices and customer centric services and policies”. This image has only been enhanced over the years, and so, today, that first humble store of jewels stands transformed into a palatial six storey jewellery superstore spread over 30,000 sq. ft. With a staff of around 200 employees, this haven of jewels is the largest jewellery store in all of North India. A very customer centric approach is adopted from top to bottom at Sham Jewellers. Product additions, modifications and diversification is largely based on the demands and desires that come from the shoppers.